Thursday, October 31, 2019

Admail case assignment Example | Topics and Well Written Essays - 1750 words

Admail case - Assignment Example results into fatigue, is another problem that project managers face on a regular basis coupled with the aspect of balancing quality delivery as well as growth and expansion of the business (Mitchell et al., 2003). The Canadian Post has over time served the Canadian citizenry correctly through all of their products and services. However, the Admail, which is tasked with the delivery of advertising messages, has in the recent past been on the spotlight due to inefficiency. The ineffectiveness has been brought about by the fact that on certain occasions, Admail helpers have not been delivering messages in time (Kernaghan et al., 2000). The once competitive and highly profitable part of the Canadian Post has faced a myriad of problems in the past, most of which have materialized due to the poor organization within the section. In handling this assignment, I am going to provide a vivid description of how to structure and manage the firm, which would compete effectively with Admail, and av oid the problems that it has been facing. This exploration is based on environmental analysis, organizational culture, planning as well as decision-making. Admail, which is run by the Canadian Post serves well over thirteen million customers within Canada. It has managed to achieve such a customer base due to the influence of the Canadian Post, which is its parent organization. In order to put up another firm, that can compete with Admail as it expands, I would settle on the central Canadian region, notably Ontario to serve as the hedquarter. Apart from being strategically located to serve the entire country, Ontario has a large population, which would act as the perfect customer base with which to begin. For purposes of this assignment, the new firm would be referred to the Mail Daily. Mail Daily would be headed by a chief operations officer, who would be tasked with the responsibility of overseeing the daily tasks that concern the organization. Similarly, the organization would be

Monday, October 28, 2019

Reformation for the Health of the Population Essay Example for Free

Reformation for the Health of the Population Essay Population health is an ever progressing branch of medicine that is fundamentally concerned with improving the health of a population as opposed to the sole health of the individual. Advances in technology continue to improve the average life expectancy, yet the American healthcare system is failing to evolve. Insurance companies routinely collect huge profits, yet a significant portion of the American population remains subject to poor health care. Reconstructions in academia and at the legislative level are a necessity if there is to be any advancement to our healthcare system and increase within population health. Medical training has proven to be insufficient in teaching students how to care for patients outside of the primary demographic to which they were exposed during their studies (Greenlick, p. 2). Future physicians should be trained to better understand the dynamics and diversified needs of the individuals from the populations in which they will be serving. Having a working awareness of multiple patient populations would allow physicians to better serve that individual and collectively improve the population. Socioeconomic disparities, ethnic variances, access to proper nutrition, and genetic predisposition to particular diseases are a few factors that need be considered to provide quality care. Reshaping of medical school curriculum to better prepare students to understand the distribution of disease, the environmental effects on health and disease, and how to interpret the needs of a larger variety of populations should become a priority in medical academia. Reformation is not isolated to any gender, ethnicity, social class, or age group. Health care reform remains a hot topic amongst the one-percenters, the bottom bracket, and the classes in between. Universal reforms need to be made in order to equalize our health care system. Quality care should not be about the bottom line for profit but about respect and concern for one’s fellow-man. The greatest opposition for reformation tends to come from a small, privileged demographic who is satisfied with the status quo and rather not pay reasonably higher taxes in order for the poorer population to access adequate health care. Legislation like the Affordable Care Act is in a sense socializing health care but its  ideals are a step in the right direction for successful reformation. Further clarity is needed to determine an exact methodology to make improvements in population health and the barriers that must be overcome for them to succeed (Eggleston, Abstract). Nevertheless, a financially sound method to fund health care for all should be implemented by the government. Millions of Americans are still uninsured or underinsured and taxing the wealthy to redistribute wealth and improve health resources for the population could alleviate some of the burden our system is facing. Insuring more Americans will prevent the uninsured from having to use emergency rooms due to untimely care of preventative disease which ends up being more costly and ineffective in the long run. Better access to health care for the disadvantaged would improve society on the whole as they would be better able to find and to remain healthy on their jobs thus becoming more productive contributors to society.†¨ In order to improve the quality of life for all, reforms in healthcare practice and academia need to be initiated. There is no room for political bias and unfounded claims for opposition if there is to be any improvement in the health of the population. Health care should be accepted as an essential human right, not a privilege. Social and financial factors must be eliminated when access to care is assessed in order to improve the health of the population and improve society.

Saturday, October 26, 2019

Mental Health And Young People Social Work Essay

Mental Health And Young People Social Work Essay What is mental health with young people? Mental health can present itself in many different way such as; anxiety, depression, and substance abuse. Mental disorders as suggested above may not only occur at times that could be a predictable reaction to a life changing event such as bereavement (Colman, 2006). A mental disorder is a pattern of psychological symptoms that may show a common foundation or recognisable pattern, that will negatively affect important areas of functioning or significantly increase the risk of death (Colman, 2006). Many different reports have been researched for this essay and they suggest different ages for a young person therefore, this essay will suggest that a young person is aged between 12 and 18. This essay will concentrate on the aspect of self-harm in young people. Self-harm is an act which consists of deliberate injury or pain being inflicted to ones own body. Most commonly this takes the form of cutting however, some other forms include; burning, scratching, picking, scraping, biting and sometimes pulling hair or eyelashes out. Self-harm is often used as a release of emotions that cannot be spoken and can offer the individual the means to attempt to deal with distress (Babiker et al, 2001). Historical context of social work within the service/field Twenty years ago there was an emphasis on joint working however, this is not easy to achieve due to organisational cultures and professional language barriers but research does show this to have better outcomes for young people and their families, this concept of joint work has continued through the last two decades (Southall, 2005).Government policy in recent years had supported joint work and also occasionally placed statutory duty upon agencies to achieve it. These difficulties can be overcome by the Professional Capabilities Framework (PCF) 8 states the need to adapt to changing contexts and to operate effectively with in multi-agency settings. Within the Standards of Proficiency (SoP) standard 9 depicts the abilities to work with others, including those in a different role. PCF 9 should be look at as to why these professionals found it difficult to make this transition as they should be responsible for their own learning and development which could have broken down the barriers between the different professionals. Is there continuity or has the social work field changed over time, and if so how and over what period? For social workers, procedures changed to this difficult multi agency joint work, this placed higher demands upon the social workers who were not as highly trained as other agencies in mental health issues. Changes were made to the Mental Health Act 1983 in 2007 including Professional roles: it is broadening the group of practitioners who can take on the functions currently performed by the approved social worker and responsible medical officer. Consider the ethos of the social work field or service you are presenting The ideas or ethos of mental health has changed immensely over the past two decades. Mental health is more open to the public as an illness that affects many people and does not make these people a definite threat to those around them. Social work has a significant role to play in coordinating efforts to support individuals and groups who may often have negative experiences and perceptions of mental health services. Social workers need to maintain a broader social view of mental health problems especially in regard to concerns about discriminatory practices, civil rights and social justice this aspect is included in the PCF 2,3 and 4. In accordance to the PCF 5 social workers have the knowledge, training and education that allows them to develop understanding and awareness of issues such as oppression, power and social exclusion and it has made social workers aware of their own abilities for oppression towards others. What is the service user/carers view about the service you have chosen? What is the role of the social worker in providing the service? What is the role of the social worker in providing the service? Social workers have had a key role of providing an independent view in assessments. Providing critical perspective drawn from a range of social sciences has been paramount to the training of social workers in the mental health services this complies with the PCF of knowledge and SoP 13 which also relates to knowledge and its use. Additional responsibilities will be likely for social workers employed in a mental health trust such as care management and representation of social circumstances in mental health tribunals. Social work practise is underpinned to promote social justice and challenge oppression, therefore social workers are in theory well placed to aid other mental health professionals working with service users and to collaborate on ways of recovery. These roles include the use of all of the PCF along with SoP 9, 11 and 13. How does current policy about the service (adults or children and young people) impact on service delivery? The Childrens Act 1989, suggest that a child is considered to be at harm if there is impairment of health which includes mental health. The definition of a child in need is one that is unlikely to achieve a reasonable standard of health (mental) without the provision of services. The Health Act 1999 contains a extensive section on partnership with other authorities which suggests that the NHS will exercise their functions along with other authority bodies and they will co-operate with one another to secure and advance the health and welfare of people in England and Wales. The white paper Modernising Social Services (1998) suggests the launch of the Quality Protects programme will transform the whole of the childrens social services. Improving protection with eight regional Commissions for Care Standards and working to national standards. The white paper Modernising Health and Social Services-National Priorities Guidance (1998) commits to reducing waiting times for services along with contributing to the development of outreach teams. This paper also wants to increase and improve services for children and adolescents including early intervention and prevention programmes for children. What do you consider might be the future of the service/field? Modern practise

Thursday, October 24, 2019

The Proper Golf Stance :: Expository Process Essays

The Proper Golf Stance While there are many factors in determining the outcome of a golf shot, setting up the proper golf stance is the foundation from which all other aspects essential to hitting a perfect shot are judged as success or failure. Proper stance is made up of proper implementation of multiple factors. The entire outcome (shot) depends on setting up properly. There are three elements that comprise the proper golf stance: grip, stance, and body placement. Your grip must be firm with hands in their proper places. The stance is crucial to making your weight shift correctly. The golfers' body placement must be comfortable, with all elements in their proper places. The proper golf starting position allows for the perfect golf shot. NOTE: The stance detailed below is for a right-handed person. Your hands must be placed in on the end of the club creating a grip. The backside of the left hand should be placed even with the end of the club. The right hand should be directly below the left with both thumbs pointing down the shaft (body of the club). Next lock the right pinky finger with the left index finger, turning you hands into a single unit. The left wrist should be bowed (curved outward) and never cupped (curved inward). The golfer should squeeze the club lightly. A common analogy is to hold the club like you would a bird, tight enough so it couldn't fly away but not so tight that you could kill it. The next crucial element is the stance. Your feet should be shoulder-width apart and parallel with the ground. To line up your feet, draw an imaginary line from your back (right) foot toe to your front (left) foot toe. Notice where this imaginary line points and you have a good indication of how you are lined up and where you are aiming your shot. The players weight should be on the inside of the right foot and knee. Hold the club with the proper grip next to the left leg. The club head should rest gently on the ground, centered approximately 18 inches in front of your toes. Allow the club head to lay centered behind the golf ball so it dose not touch or move it.

Wednesday, October 23, 2019

Real Presence: Eucharist

The Eucharistic Presence also known as the communion and the Last Supper is a significant part of the Christian religion . The Protestants believe that the communion is merely for the remembrance and the thanksgiving of Jesus’s sacrifice for the people. However the Roman Catholics and the Orthodox believe that the ritual is a physical union, becoming one with Jesus by partaking in the eating of the body and bread. Jesus spoke â€Å"My flesh is true food, my blood is true drink,†(John 6:55) when the disciples were gathered for the Last Supper before Jesus died on the cross.The intention of Jesus’s saying was not of a metaphor but to be accepted literally which is done so by the Catholic church. The Eucharist is a sacrament of the last supper. It involves sacred elements that go through transubstantiation, a change in the substance, essence. This theological concept can be referred to as a Real Presence, in which the bread and wine changes its substance into body a nd blood along with the soul and divinity of Jesus. The concept of Real Presence was opposed during the reformation period of 1500 when there was a division within the church.Before the concept of transubstantiation was officially codified, the term was already assumed and accepted in the literal sense. The oppositions and the divisions in the church lead the church into forming an Ecumenical council in Trent and the Vatican Council of 1962 where Episcopal powers aimed to defend and reinforce the belief in Real Presence. The Eucharist as the Real Presence of Christ can be seen through the Eucharistic dogma provided by the the Council of Trent, Vatican II.Certain excerpts from scripture can be used to display the consistency of belief in the Eucharist as the literal blood and body of Jesus Christ. John Macquarrie in â€Å"Paths in Spirituality† consist of concepts of temporal, spatial, and personal presence can be used to support the dogma of Eucharist as Real Presence. The Eu charist involves a theological concept of transubstantiation which was a term created to explain the mystery of the liturgy practice. It is a compound word consisting of two words that mean change and substance. Therefore the meaning of the word is a change of substance.The substance refers to the uniqueness and the very nature of anything that exists. The accident refers to the eternal qualities that are subject to the senses. The substance of the bread and wine which is refered to as the â€Å"breadness† and the â€Å"wineness† transforms into the substance of the body and blood of Christ. However the appearance and the physical state of the bread and wine, which can be tasted, touched, smelled, all do not change. There are numerous writings by significant church figures to support the literal interpretation of the Eucharist as the Real Presence of Christ.This can be seen in the works of Ignatius of Antioch, he writes â€Å"Strive then to make use of one form of tha nksgiving, for the flesh of Our Lord Jesus Christ is one and one is the Chalice in the union of His Blood, one alter, one bishop. † Saint Augustine wrote â€Å"It was in His flesh that Christ walked among us and it is his flesh that he has given us to eat for our salvation† The early fathers of the church attested the belief in transubstantiation. The concept of transubstantiation was officially codified at the Council of Trent.Even before the council of Trent, the Eastern church used a similar concept in Greek called metaousious â€Å"change of substance. † Variations in the interpretations regarding the liturgy of Eucharist started to form. The Protestant reformation gave a rise to Constantiation which was formed by Martin Luther. The protest with the universal faith of Christians in the Real Presence began during the Protestant Reformation when Zwingli and Calvin refuted the concept of the real physical presence of Jesus in the Eucharist using their subjective interpretation of the text. Zwingli believed the Eucharist was just a symbolic experience.Calvin refuted that it was more than a symbol, but less than Jesus’ physical presence. He prefered a â€Å"spiritual† presence and never explained how this differed from the omnipresence of God. On the contrary, Luther protects the concept the Real Presence. Luther wrote: â€Å"Who, but the devil, hath granted such a license of wrestling the words of the holy Scripture? Who ever read in the Scriptures, that my body is the same as the sign of my body? Or, that is the same as it signifies? What language in the world ever spoke so? It is only then the devil, that imposeth upon us by these fanatical men. . . Not one of the Fathers, though so numerous, ever spoke as the Sacramentarians: not one of them ever said, It is only bread and wine; or, the body and blood of Christ is not there present. † Luther believed in Constantiation which was when the substance of the bread and win e remain the same, coexisting with the substance of Jesus’s blood and body. Eucharist as Real Presence can supported through biblical scriptures. The communion is for the receiving of Jesus into our bodies by eating his body and drinking his blood. In John 6:56 â€Å"He who eats my flesh and drinks my blood abides in me, and I in him. The word abide is significant in understanding transubstantiation. Jesus also uses the word â€Å"abide† in chapter fifteen when he mentions the vine and the vinedresser. The word abide in greek can also be translated as living. So Christ is living in those that have ate his flesh and drank of his blood. John Macquarrie in Paths in Spirituality supports the Eucharistic as Real Presence through three concepts of present reality. Presence has several different significations that are fundamental in understanding the concept of transubstantiation. The first one is temporal presence. In the Eucharist there is a presence in time.But the confl ict in this understanding is that The Last Supper happened two thousand years ago. So how would the church bridge the time in between? Macquarrie writes, â€Å"The Council of Trent, incidentally, used the word repraesentatio in connection with the Eucharist in the sense that it makes present again Christ’s saving work. We live between the Christ of history, of the historical incarnation, and the Christ of the future, the Christ who will come again with glory. But between times’ Christ is not absent. † Therefore in the Eucharist, Christ is fully, and physically present.Many protestants such as Bultmann, does not believe in the real, physical presence of Christ, rather a genuine presence in which Christ can only be revealed through the Word of God. But that is limiting the very possibility in Christ being present in many other ways. Where is Jesus present? God and Jesus is both omnipresent. But if God is present everywhere then what is the significance of Jesus be ing present in the bread and wine? Macquarrie inquires â€Å"But how can this be reconciled with the idea of a particular presence? † A universal presence of God is very hard to detect and recognize because he is simply everywhere.But if his presence is densed, localized and particularized into one area there will be â€Å"moments of intensity and meeting or encountering of God. Even in the Old Testament, God’s presence was localized in the Ark of the Covenant, where His presence was experienced with intensity. The church can be an another example of sacred space. Macquarrie claims, â€Å"If there was no particular places where one might find Christ present, I do not think he would be present anywhere. † Summation of the presences leads to the personal presence. It is a multidimensional presence where it is not limited to time and space.Christ can be revealed in the actions of his people. He is revealed in the community of the faithful, the body of Christ, â₠¬Å"sometimes called the extension of the incarnation. † Protestants receive the Eucharist as spiritual presence. however the spiritual presence is inferior to the personal presence. Personal presence has no limitations and boundaries in the human experience which includes spatial, temporal and even spiritual. Because the accidents of the elements do not change, there is no empirical verification, leaving the presence visible only to those that have eyes of faith.Many Christians abstain from the practice of Eucharist because they refuse to believe that the Eucharist is the real flesh of Jesus Christ. Even great Christian thinkers like Calvin believed in a limited presence of Christ in the communion. In disputing over the real presence in Eucharist through biblical justifications, divisions in the church started to form. â€Å"Interpretation of certain verses has been a source of division between Christians, and not only in creating separation between Catholics and Protestants. Luther and Calvin also stood in fundamental disagreement over the doctrine of the real presence in the elements, and these verses played no small part in that dispute. † However this was good for the church because they were able to filter out the different interpretations of the Eucharist. The Eucharist as the Real Presence of Christ can be seen through the Eucharistic dogma provided by the the Council of Trent, Vatican II. John Macquarrie in â€Å"Paths in Spirituality† can also assist further supporting the idea of real presence through the concepts of temporal, spatial, and personal presence.CITATIONS – Pope Paul VI, Encyclical Mysterium Fidei. 1965, St. Paul Books and Media, Boston, MA. p. 354. – St. Ignatius â€Å"Letter to the Romans,† J. B. Lightfoot, The Apostolic Fathers, p. 405. – Luther’s Collected Works, Wittenburg Edition, Vol. VII, p. 391. – Foster, Paul. 2006. â€Å"Jesus, The Real Presence of God (John 6:35, 41 -51). † Expository Times 117, no. 10: 416-417. – Macquarrie, John. Paths in Spirituality. New York: Harper & Row, 1972. p. 83-93 ——————————————– [ 1 ]. Pope Paul VI, Encyclical Mysterium Fidei. 1965, St.Paul Books and Media, Boston, MA. p. 354. [ 2 ]. Luther’s Collected Works, Wittenburg Edition, Vol. VII, p. 391. [ 3 ]. Macquarrie, John. Paths in Spirituality. New York: Harper & Row, 1972. p 84 [ 4 ]. Macquarrie, John. Paths in Spirituality. New York: Harper & Row, 1972. p 83 [ 5 ]. Macquarrie, John. Paths in Spirituality. New York: Harper & Row, 1972. p 84 [ 6 ]. Macquarrie, John. Paths in Spirituality. New York: Harper & Row, 1972. p 84 [ 7 ]. Foster, Paul. 2006. â€Å"Jesus, The Real Presence of God (John 6:35, 41-51). † Expository Times 117, no. 10: 416-417.

Tuesday, October 22, 2019

Pyschology essays

Pyschology essays The question of whether it is right to have random drug testing in public schools or not is a very controversial issue. The main issues with this is whether or not it is an invasion of privacy or an issue of unreasonable search and seizure. In school the students have enough stress and other things that are going on to worry about random drug tests. The money this would cost could be put to many other places in the education department. The idea of random drug testing in public schools is an outrageous and foolish notion in my opinion. One of the most important issues with the question of drug testing in public schools is if its an invasion of privacy or not. To most people this would be a clear case of invasion of privacy. The question of whether or not a student is taking any type of illegal drug should be the responsibility of the students parents or guardian, not the schools. The only exception that I could see would be if there was a case where they thought that the student was having erratic or dangerous behavior. Students at public schools these days already feel like they dont have any privacy with cameras in classrooms and buses and the arrival of more cops. Adding drug testing to these other factors would make any type of privacy at school nonexistent which in turn would probably make students less willing or motivated to learn and do there school work . To me the less comfortable you feel or in this case if you felt like you didnt have any privacy you wouldnt be as willing to learn or participate in s chool activities. Another key issue would be if random drug testing in public schools is a case of unreasonable search and seizure. It seems that it would clearly be a case of unreasonable search and seizure of every student at every school because they do not have any reason to suspect that students are doing any type of illegal drug. I mean what reason could you possibly have in giving ...

Monday, October 21, 2019

Free Essays on Procrastination A Battle From Within

Taking pride in my work and making sure something is done to the best of my abilities are two things that I feel will take me very far in the things that I do in my work, and personal life, a along with my learning team. In my prospective of things a person’s attitude or characteristics are shown through the outcome of their projects or assignments. If someone doesn’t care enough to take their time to make sure something is flawless before turning it in, then to me, this tells me that they do not care about their own personal life to make sure their aren’t any problems, especially the ones that can be fixed in a matter of minutes. I don’t want to settle in life knowing something could have been ten times better if I would of taking five to ten minutes more to better the situation. Not only are you depriving yourself from the best possible outcome but you are hurting the one’s that are closely around you. If you are doing a mediocre job on a ta sk your spouse, at home, or a close colleague at work will be affected by this the same as you and this is not fair to them. The main area at work or at home that I need to work on is that of procrastination, the remitting of this paper says enough on this main problem in my life. I always put things off, my number one saying is, I will do that tomorrow, well tomorrow always seems to turn into, where the time went. This has forced me into a lot of pressurized situations that were not to enjoyable, just because I put something off until the next day, then the next, and so on until my boss is wondering where that research is that was due on his desk two days prior to the day he finally came and ask. However, I do feel that I do my best work when I am trying to beat a deadline, but then I have to deal with the fact that I do not have an adequate amount of time to go over my information before it is due. With this problem you fall back onto my first quality of taking pride in you... Free Essays on Procrastination A Battle From Within Free Essays on Procrastination A Battle From Within Taking pride in my work and making sure something is done to the best of my abilities are two things that I feel will take me very far in the things that I do in my work, and personal life, a along with my learning team. In my prospective of things a person’s attitude or characteristics are shown through the outcome of their projects or assignments. If someone doesn’t care enough to take their time to make sure something is flawless before turning it in, then to me, this tells me that they do not care about their own personal life to make sure their aren’t any problems, especially the ones that can be fixed in a matter of minutes. I don’t want to settle in life knowing something could have been ten times better if I would of taking five to ten minutes more to better the situation. Not only are you depriving yourself from the best possible outcome but you are hurting the one’s that are closely around you. If you are doing a mediocre job on a ta sk your spouse, at home, or a close colleague at work will be affected by this the same as you and this is not fair to them. The main area at work or at home that I need to work on is that of procrastination, the remitting of this paper says enough on this main problem in my life. I always put things off, my number one saying is, I will do that tomorrow, well tomorrow always seems to turn into, where the time went. This has forced me into a lot of pressurized situations that were not to enjoyable, just because I put something off until the next day, then the next, and so on until my boss is wondering where that research is that was due on his desk two days prior to the day he finally came and ask. However, I do feel that I do my best work when I am trying to beat a deadline, but then I have to deal with the fact that I do not have an adequate amount of time to go over my information before it is due. With this problem you fall back onto my first quality of taking pride in you...

Sunday, October 20, 2019

Photography Essays - Sierra Club, Ansel Adams, Hypochondriacs

Photography Essays - Sierra Club, Ansel Adams, Hypochondriacs Photography Today it has become a truism to say that the medium of photography is light. But the skill required to capture that light in ways that celebrates its beauty and mystery has been mastered as fully by Ansel Adams as by almost any other twentieth-century photographer. And it seems highly appropriate that the name of the exhibition contains the words FIAT LUX: let there be light, As a case in point we may contemplate the beautiful fragment of Bristlecone Pine Wood at the White Mountain High Altitude Station. Here the stark light-dark-light contrasts reveal Adams at his best. While the sunset's light accentuates the shapes of the wood at its edges, so that it glows with luminescence, the darker tonalities remind us that this fragment is as much dead as it is alive, and thus reminds us of our own mortality. For me this image also suggests that we pay greater attention to the cultivation and preservation of nature, its delicate balances, which, when neglected, lead to devastation, as is occurring in the rain forests of Brazil. Even in juxtaposition with death, however, this lovely Adams image speaks of the glory of life. I don't know of a more spectacular view than the one from the top of the Berkeley hills across the San Francisco Bay toward the city, and the Golden Gate Bridge in the distance. The silent serenity of this photograph contrasts markedly with the devastation of recent events. As beautiful as this image is we also know that many areas of the greater area of the San Francisco Bay are polluted. In a photograph taken from the Lick Observatory the scientific facility is not visible, but we still, with the knowledge of the vantage point from which it was taken, sense the precarious balances of nature and technology, which so universally threaten the existence of both, including threats to outer space, reminding us to heed the ever-increasing warnings of pollution. The misty delicacy which characterizes this photograph of rolling hills, outlined with light, and trees, which are threatened by drought, makes us wonder how long these species will remain. Whether young or old, located in a city, or in more remote environs, whether researching the fruits of the earth or the mysteries of outer space, these never-before-exhibited images provide a wealth of visual information about the varieties and richnesses of our world.

Saturday, October 19, 2019

Analysis of an allocated management practitioner article using Essay - 1

Analysis of an allocated management practitioner article using relevant organisational behaviour theory - Essay Example The organizational behaviour of an organization can also be defined as the values which contribute to the creation of an acceptable psychological and social environment within which to work (Chen & Yang, 2012). These values are based on the previous and existing knowledge of the organization that form the philosophies that hold the organization together. However, there may be different conflicting behaviour within an organization, especially the large ones, due to the different characteristics displayed by the various management teams that work in the organization. Organizational behaviour may have both positive and negative effects on the individuals involved and these among others will be discussed in this paper. While the management of an organization plays a major part in the formulation of an organizational behaviour, the employees of such a body also have a role to play in its formulation. According to the article, â€Å"How to improve staff communication† by Rebecca Clake, the organizational behaviour involves the social expectations and standards that determine the values and beliefs, which hold the people working within an organization together. Furthermore, the signs and symbols that an organization is recognized by heavily influence this behaviour and this determines the way the people who work within this organization behave, thus they are the embodiment of the organization’s behaviour. A shared language is very important in the development of an organization’s behaviour because language is the glue that holds the organization together and without a common means of communication within the organization, then the organization would collapse (Khalid, Jusoff, Othman, Ismail & Rahman, 2010). Organizational behaviour is the single most important thing that determines whether and organization will be successful or not. When one considers the article, one will find that there are four major elements of behaviour, which determine the success of an

Friday, October 18, 2019

Introduction of tall buildings and urban development. criticised on Dissertation

Introduction of tall buildings and urban development. criticised on the high density and energy issue.understand ecological desi - Dissertation Example By investigating the energy efficiency, health issues and other ecological design component this proposal aims to highlight the rationale of vertical expansion as opposed to horizontal expansion. Highlighting the ecological footprint of buildings from its construction to its maintenance and operation the question remains. Is it really the solution? Solution or not, it is being adopted by countries worldwide, to note in the last decade alone there are more than 602 structures that is more than 200 meters in height. With the urban landscape being changed and the trend is toward the construction of taller mega structures a collective appreciation of its significance to the lives of the common people and the professionals that makes them should be studied and presented. It should be noted that the trend is not confined to one side of the world it is balanced and is existing even in developing countries. For some countries its significance is the ever increasing urbanization of its cities . For some countries it is the first step towards development. ... Urban development has been mostly synonymous with the construction of the tallest building in any locality. It is the most visible indication of how modern a locality is. History background of skyscrapers and urban development The skyscraper and the urban skyline have become the iconic representations of cities around the world (Howeler, 2004). There are about three ways to categorize tall buildings. The first one would be the Architectural Style of the tall building. The second would be the Structural System of the tall building and the Third would be Function of the tall building. The first one is the Architectural Style of the tall building where in it would be taken to consideration the way the tall building was built. These styles are the functional style, the eclectic style, the modern style and the post modern style. The first kind is a functional architecture style, where the building could be used in different ways. An example would be an apartment building. The second would be the Eclectic architecture style. This kind of Architecture style is goes between the lines of functional and traditional designs of architecture. An example of that kind of architecture style is the Barasoain Church that is found in Bulacan, Philippines. The third would be the modern architecture style. The architecture style of the building would be one of the modern times. It has been a popular design of modern buildings to consists of glass mirrors to be the walls instead of concrete. An example would be the IBM Plaza that is located in Chicago, Illinois. The fourth would be the post modern style where in it is between the functional style of a building and a

Why is an understanding of Emotional Intelligence essential for Essay

Why is an understanding of Emotional Intelligence essential for practicing managers - Essay Example Much of the debate in today’s corporate world is surrounding the question whether academic excellence and technical training alone are sufficient in building up an efficient manager. The newly evolved concept of Emotional Intelligence has posed a serious threat to the traditional idea of Intelligence Quotient as a yardstick of measuring managerial excellence. This essay serves to comprehensively explore the concept of Emotional Intelligence and critically analyse its significance in the life of practicing managers. Emotional Intelligence refers to the capacity of an individual to recognize, evaluate and regulate his own emotions and the emotions of others. The first comprehensive usage of the term is attributed to Wayne Payne in his thesis A Study of Emotion: Developing Emotional Intelligence  (1985). Before and after Payne, many other scholars like Beldoch, Leuner, Greenspan, Peter Salovey and John Mayer had mentioned the term in their works. However the term Emotional Inte lligence received wide acceptance and recognition in the year 1995 after the publication of Daniel Goleman’s work Emotional Intelligence - Why it can matter more than IQ. The term received reinforcement through Goleman’s further publications on the same theme.... The Ability Theory, put forward by Salovey and Mayer, presents the idea of a new kind of intelligence. The theory defines Emotional Intelligence as- "The ability to perceive emotion, integrate emotion to facilitate thought, understand emotions and to regulate emotions to promote personal growth." It considers emotions as a source of information that helps a person to comprehend and steer through his social environment. According to this theory, Emotional Intelligence is a collection of four types of abilities- perceiving, using, understanding and managing emotions. (Salovey, 2005). The Trait Theory propounded by British psychologist K.V. Petrides defines Emotional Intelligence on the basis of an individual’s self-perception about his emotional abilities. As per this theory, Emotional Intelligence is "a constellation of emotional self-perceptions located at the lower levels of personality." It is based on four prime tenets- well-being, self-control, emotionality and sociability . (Petrides, 2007; Leutner, 2011). In contrast to the ability and trait theories, it is the Mixed Theory that offers a more comprehensive overview of the concept of Emotional Intelligence. The theory was proposed by Daniel Goleman in his work What Makes A Leader. He treats Emotional Intelligence as a set of skills and competencies that initiates leadership. Emotional Competencies are not inherent talents but learned abilities that must be worked upon. Or in other words, people may possess innate Emotional Intelligence, but they have to acquire Emotional Competency through their own efforts. Goleman outlines five major parameters which constitute Emotional Intelligence, which are

Feature-length American film with a theatrical release between 1970 - Essay

Feature-length American film with a theatrical release between 1970 - 1999 - Essay Example As he came running out of the house, he dropped a folder and had to bend to the ground to pick up the documents that had fallen out (American Beauty 1). However, I think that the angles of the camera changed after Lester learned to stand up for himself. One particular scene that I found to be interesting was when Lester yells at his wife as they are lying in bed as opposed to the usual muttering that he always does under his breath. Here the camera moves from a high angle shot to a slightly low-angle one while Carolyn is shot in a slightly high angle shot. This I think, was intended to reflect on the audience the fact that Lester was now becoming more confident in himself and that Carolyn’s power over him was essentially decreasing (American Beauty 1). I also think that this was also a way for the director to show the audience that a number of positive things were to occur in Lester’s life. At the end of the film, both Carolyn and Lester are viewed through a mid shot showing how each of them was striving to live his life how he wanted it-I saw this when I watched Carolyn having an affair and Lester turning to smoking m arijuana(American Beauty 1). In another scene showing a basketball game, a long shot is taken from a high angle view and is used to provide an overview of the school gymnasium where Angela and Jane will begin acting as cheerleaders. Thereafter a single-cut of Angela and Jane is quickly followed by a medium shot that is in a straight on-angle and which shows Jane making complaints about her parents (American Beauty 1). This particular shot for me served as an introduction to Angela and essentially enabled me to have a clear image of the role that she will play later on in this scene. A match-cut shows Lester and Carolyn driving to the gym to watch Jane cheerleading. Here the shot changes from a close up to a

Thursday, October 17, 2019

Ceremonial Speech Essay Example | Topics and Well Written Essays - 250 words

Ceremonial Speech - Essay Example As Doug Harty averred, â€Å"Jobs got away with inexcusable outbursts because they were part of the whole (charismatic) person† (Hardy par. 3). From his personal perspective, it was revealed that from among the numerous accomplishments attributed to him, Walter Issaacson, his biographer has disclosed that â€Å"it was Apple the company. Making an enduring company, he said, was both far harder and more important than making a great product† (par. 4). Another remarkable trait that maybe only those who are close to him know is that Jobs lived a very modest life, despite the apparent wealth he generated through hard work and persevering talent. Romain Moisescot wrote that his house could have been built larger than the typical suburban houses in Palo Alto, but it did not stand out as lavish or easily identifiable to be his. As emphasized, â€Å"despite his net worth of over $8 billion, his garden had no walls and he did not even lock the front door† (Moisescot:The real deal par. 2). A true attestation of his humane nature and the fact that he remained to be a perfectionist in every facet of his life made him totally distinct and uniquely Steve

Reading report Coursework Example | Topics and Well Written Essays - 750 words

Reading report - Coursework Example As far as the notion of nation includes an aspect of community and cooperation in order to build strong nation with invincible values and social order people should unite for common well-being. I agree with Clinton’s assertion of importance of national service, although his suggestions how to implement the service and inspire people to serve others don’t look like the kind of social education, that would make young people to understand the importance of national service, because it more looks like enforcement to serve. The main principle that young people are supposed to learn by serving their country is that not only a country should support people but people in turn have to give something back by serving the community they live in. If, for instance, to make it easier for young people to hold low-paying public service job, as Clinton suggests, so that they could still pay their student loans, it will not make young people more aware of importance of public service. The y will take it as a necessary obligation. In the meantime the concept of social service includes people’s awareness of them being citizens and the fact that citizenship means shared responsibility and co-existence with other citizens. Thus I believe that the very first thing which must be implemented is a special public service education that would make people aware of the fact that human co-existence stands on such things as compassion and mutual aid. Furthermore, people should realize that helping each other is not only an obligation but it is a joy and also a kind of profit; because if they start doing all the public service that is, as Clinton claims, â€Å"must be done† eventually the quality of their lives will become better because everybody else will start contributing more to common well-being. Thus, I believe that Clinton’s aims are reasonable and probably are supposed to maintain national strength, though his

Wednesday, October 16, 2019

Feature-length American film with a theatrical release between 1970 - Essay

Feature-length American film with a theatrical release between 1970 - 1999 - Essay Example As he came running out of the house, he dropped a folder and had to bend to the ground to pick up the documents that had fallen out (American Beauty 1). However, I think that the angles of the camera changed after Lester learned to stand up for himself. One particular scene that I found to be interesting was when Lester yells at his wife as they are lying in bed as opposed to the usual muttering that he always does under his breath. Here the camera moves from a high angle shot to a slightly low-angle one while Carolyn is shot in a slightly high angle shot. This I think, was intended to reflect on the audience the fact that Lester was now becoming more confident in himself and that Carolyn’s power over him was essentially decreasing (American Beauty 1). I also think that this was also a way for the director to show the audience that a number of positive things were to occur in Lester’s life. At the end of the film, both Carolyn and Lester are viewed through a mid shot showing how each of them was striving to live his life how he wanted it-I saw this when I watched Carolyn having an affair and Lester turning to smoking m arijuana(American Beauty 1). In another scene showing a basketball game, a long shot is taken from a high angle view and is used to provide an overview of the school gymnasium where Angela and Jane will begin acting as cheerleaders. Thereafter a single-cut of Angela and Jane is quickly followed by a medium shot that is in a straight on-angle and which shows Jane making complaints about her parents (American Beauty 1). This particular shot for me served as an introduction to Angela and essentially enabled me to have a clear image of the role that she will play later on in this scene. A match-cut shows Lester and Carolyn driving to the gym to watch Jane cheerleading. Here the shot changes from a close up to a

Tuesday, October 15, 2019

Reading report Coursework Example | Topics and Well Written Essays - 750 words

Reading report - Coursework Example As far as the notion of nation includes an aspect of community and cooperation in order to build strong nation with invincible values and social order people should unite for common well-being. I agree with Clinton’s assertion of importance of national service, although his suggestions how to implement the service and inspire people to serve others don’t look like the kind of social education, that would make young people to understand the importance of national service, because it more looks like enforcement to serve. The main principle that young people are supposed to learn by serving their country is that not only a country should support people but people in turn have to give something back by serving the community they live in. If, for instance, to make it easier for young people to hold low-paying public service job, as Clinton suggests, so that they could still pay their student loans, it will not make young people more aware of importance of public service. The y will take it as a necessary obligation. In the meantime the concept of social service includes people’s awareness of them being citizens and the fact that citizenship means shared responsibility and co-existence with other citizens. Thus I believe that the very first thing which must be implemented is a special public service education that would make people aware of the fact that human co-existence stands on such things as compassion and mutual aid. Furthermore, people should realize that helping each other is not only an obligation but it is a joy and also a kind of profit; because if they start doing all the public service that is, as Clinton claims, â€Å"must be done† eventually the quality of their lives will become better because everybody else will start contributing more to common well-being. Thus, I believe that Clinton’s aims are reasonable and probably are supposed to maintain national strength, though his

Associate Level Material Essay Example for Free

Associate Level Material Essay Introduction Due in Week One: Give an overview of the company and the security goals to be achieved. 1 Company overview As relates to your selected scenario, give a brief 100- to 200-word overview of the company. Sunica Music and Movies is a multimedia corporation that currently has four locations. Due to jumbled inventory, no internet commerce, and other factors they have been losing more and more customers. By installing a WAN, they will be able to keep track of their inventory better. They will also be able to keep their finances in order. There are also plans to make it where people can order online. In the end the company is going to make sure that their network is fully functional for all four stores, be secure for their customers, and protect all the assets of the company with a proper plan and proper security. 2 Security policy overview Of the different types of security policies—program-level, program-framework, Issue-specific, and system-specific—briefly cover which type is appropriate to your selected business scenario and why. I feel that issue specific would be the proper system to use for this company. The problems they have are issue specific and can be solved by addressing specific issues. By fixing each issue seprately, they will be able to become the safe and reliable company they want to be. 3 Security policy goals As applies to your selected scenario, explain how the confidentiality, integrity, and availability principles of information security will be addressed by the information security policy. 1 Confidentiality Briefly explain how the policy will protect information. By installing a WAN, Sunica makes sure that the inforamtion stays within the company itself. That make it more difficult for hackers to infiltrate their system. 2 Integrity Give a brief overview of how the policy will provide rules for authentication and verification. Include a description of formal methods and system transactions. This system will make sure that their is no unauthorized access to any of the information. It will also keep logs to where if anything does go wrong they can pinpoint exactly where and when it happened. It will also stay updated to the point where there wont be any unneccesary issues. 3 Availability Briefly describe how the policy will address system back-up and recovery, access control, and quality of service. By having a WAN the company will maintain all control of their system. Which will make backup of the system easier. And it will also allow them to be able to recover anything lost with more ease. And finally it allows tem to make sure that everything stays up to date so that the material will always be accesible and at the highest quality possible. References Cite all your references by adding the pertinent information to this section by following this example. American Psychological Association. (2001). Publication manual of the American Psychological Association (5th ed.). Washington, DC: Author.

Monday, October 14, 2019

Highly Pathogenic Avian Influenza (HPAI) Prevention

Highly Pathogenic Avian Influenza (HPAI) Prevention Administrative structure Bangladesh has 7 divisions, 64 districts and 489 upazilas or sub-districts [Bangladesh National Portal. Source: http://bangladesh.gov.bd] and share borders with India (about 4,246 km) and Myanmar (193 km). Each upazila or sub-district consisting of multiple unions, each unions consisting of nine villages (in rural areas)/ wards (in metropolitan areas) and each ward consisting of multiple mauzas (in rural areas)/ mahallas (in metropolitan areas). In metropolitan or sub urban area, unions are replaced with pourashava i.e municipality and city corporation. There are 4550 unions [Bangladesh National Portal. Source: http://bangladesh.gov.bd/site/view/union-list], 56348 mouzas, 11 city corporations and 317 municipalities in Bangladesh [Bangladesh bureau of statistics (BBS). 2014. Statistical pocketbook of Bangladesh-2013: www.bbs.gov.bd]. Source: Cabinet Division- Government of the People’s Republic of Bangladesh: http://www.cabinet.gov.bd/site/page/fe6c7332-5568-4dd7-bd37-d08120931ccd Control scenario Following are the scenario to control the HPAI in Bangladesh- Stumping out- Bangladesh government approved traditional â€Å"stamping out† control strategy to fight against HPAI since its first detection in 2007. A basic â€Å"stamping out† consist of (a) infection detection (b) affected bird quarantine and (c) culling of affected and in-contact poultry (d) decontamination and (e) surveillance after outbreak. At beginning, the government implemented stamping out in the affected farm and all farms located in 5 KM radius of affected farm. Then government revised this decision due to poultry industry protest and enacted new â€Å"stamping out† rule: stamping out in affected farm and all farms located in 1 KM radius of affected farm. Currently stamping out was only limited to the affected poultry farms (1, 2). Early detection and early response were stressed to control the HPAI in Bangladesh, but late reporting and late response usually hampered the early detection and early response process in Bangladesh. To facilitate the early detection, a HPAI active surveillance program through SMS based reporting system was introduced in Bangladesh which was closed because of fund crisis. In addition, avian influenza compensation strategy was adapted for the owner of the culled poultry farmer in June 2008 which was also closed due to fund availability. Under those circumstances the number of informing gradually reduced (1). Restriction in the movement of poultry Limit in the poultry movement was also enforced but this process was not successful to limit the entry of sick poultry into the live bird market (1). Vaccination (trial basis) in parent stock and commercial layer farm Islam (2015) stated that though Bangladesh introduced vaccination at certain areas in 2013 and 2015, the effect of vaccination is still need to be assessed (1). According to vaccination policy, vaccination on poultry flock is depend on farmer determination, however permission from livestock authority is necessary as livestock authority is responsible for post-vaccination investigation. In addition, poultry farmer is responsible to pay the immunisation and vaccine expenses. In the trial site, vaccination was carried on parent stock (100%) and commercial layer flock (50%), however vaccination was not done in broiler flock. According to number of farm in the trial site, a lower percentage of commercial layer poultry farms were came under vaccination in Gazipur (33%) and Bajitpur (55%). Trial documented uneven antibody response in between the farm and within the poultry farm. In addition, an unprotective antibody level (2 5 (or32)) has been documented in few poultry bird. On the other ha nd, many poultry birds documented protective antibody level (from Log2 5 to Log2 6). Antibody level ranged Log2 5 to Log2 6 is assumed to provide protection against clinical HPAI while this level is unable to reduce the shedding of HPAI. The trial also documented diverse antibody response with different type of vaccine. Post-vaccination outbreaks has been documented in many countries mainly due to scarce vaccination coverage in the main host species (1). Outreach and health education: 10 recommendation messages (Table 1) has been published by Bangladesh government to prevent HPAI H5N1 in human and disseminate those through TV, radio, print media and Department of Livestock Service led public meeting. Government adopted those recommendation from a UNICEF-WHO-FAO-Japan Government joint publication (3). Shanta et al. (2012) documented the percentage of backyard poultry raiser who trailed Bangladesh Government 10 messages after four yours of first detection of HPAI H5N1 in Bangladesh and stated that government should revised 10 messages to lower the risk of HPAI H5N1 in human population (Figure 1). In addition the author stressed on communication pathway and appropriateness of proposed human behaviour in HPAI H5N1 control program (3, 4). Sultana et al. (2012) has the similar findings and also stated that backyard poultry farmers unable to follow the government message because bringing change in low earned backyard poultry farmer existing behaviour require more time an d more financial capacity (5). Table 1: Bangladesh Government 10 recommendation or message to prevent HPAI H5N1 transmission in human (3) Figure 1: Percentage of backyard poultry raiser who trailed Bangladesh Government 10 messages to prevent HPAI H5N1 transmission in Human (2009-2011) (3, 4) Bangladesh adopted different control measure from basic stamping out technique to vaccination (mentioned in above section) since first detection of HPAI H5N1 in poultry in 2007. There is a very limited alternative control method left except strengthening the current control measure to control the HPAI in Bangladesh. After reviewing the control methods in my opinion stamping out a combination of stamping out (only on the affected farm) and vaccination on 1 km radius around the affected farm can be a best practice to control HPAI in Bangladesh. For example, one study proposed a combination of stamping out (1 km radius around the affected farm) and vaccination (3 km radius around the affected farm) to control AI in Belgium (6). Second best control option, stamping out only in the affected farm, which is currently practicing in Bangladesh, is the best method for controlling AI in Bangladesh as the number of bird culling is limited when we compare it with stamping out in 1 km radius and 5 km radius around the affected farm. Third best control option, vaccination in layer, broiler and backyard poultry is an alternative control method for Bangladesh. However, regular monitoring on post-vaccination flock with veterinary authority is necessary to prevent the outbreak of avian influenza with vaccine strai n. For example, one study identified AI in a vaccinated poultry without presentation ill signs even though many birds demonstrate high antibody level (Log 27 to Log 28) (7). The worst control method, â€Å"stamping out† in 1 km radius and 5 km radius around the affected farm as Bangladesh has high poultry density (1460 poultry/km2) (8) and culling of large number of birds lead to financial loss of poultry farmer. The following are the items that will need to estimate the prevention and control costs per method 1.Islam MR. Global and local challenges in the control of avian influenza. 9th International Poultry Show Seminar; Dhaka, Bangladesh: World Poultry Science Association-Bangladesh Branch; 2015. p. 5-14. 2.Haider M, Applebaum B. Disease Management of Avian Influenza H5N1 in Bangladesh-A Focus on Maintaining Healthy Live Birds: INTECH Open Access Publisher; 2011. 3.icddrb. Backyard poultry raising practices in Bangladesh: implications for risk of avian inflenza infection in humans. Health and Science Bulletin 2012;10:1-8. 4.Shanta IS, Hasnat MA, Mikolon A, Khan MSU, Haider N, Bhuyan AA, et al. Backyard Poultry Rearing Practices in Bangladesh: Implications for Risk of Avian Inflenza. 2012 International Conference on Emerging Infectious Diseases; March 11-14, 2012; Atlanta, Georgia Centers for Disease Control and Prevention; 2012. 5.Sultana R, Rimi NA, Azad S, Islam MS, Khan MSU, Gurley ES, et al. Bangladeshi backyard poultry raisers’ perceptions and practices related to zoonotic transmission of avian influenza. The Journal of Infection in Developing Countries. 2011 2011;6(02):156-65. 6.Vandendriessche Y, Gellynck X, Saatkamp H, Dewulf J, Van Steenwinkel S, Vermeire B, et al. Economic evaluation of strategies to control high pathogenic avian influenza in Belgium. Lucrari stiintifice Seria Zootehnie-Universitatea de Stiinte Agricole si Medicina Veterinara Ion Ionescu de la Brad (Romania). 2010. 7.Giasuddin M, Rahman MH, Hasan M, Karim MR. Isolation of Avian Influenza Viruses from Vaccinated Chicken Flocks of Bangladesh. In: Husain M, editor. 8th One Health Bangladesh Conference; Dhaka, Banfgladesh: Scientific Sub-Committee, 8th One Health Bangladesh Conference; 2015. p. 7. 8.Biswas PK, Christensen JP, Ahmed SSU, Barua H, Das A, Rahman MH, et al. Avian influenza outbreaks in chickens, Bangladesh. Emerging infectious diseases. 2008 2008;14(12).

Sunday, October 13, 2019

Poetry Comparison on The Flea and To His Coy Mistress Essay -- Papers

Poetry Comparison on The Flea and To His Coy Mistress I would firstly like to begin on 'The Flea'. This poem is about a man that is trying to persuade a woman to have sex with him, by symbolically using a flea. The content of the poem is very much the same throughout the whole of the poem. In the first stanza, the poet is basically talking about how the flea represents their coming together and in the last two stanza's the poet tries to then persuade the woman to have sex by using different tactic's like guilt etc. To the end of the second stanza the woman whom is being seduced, kills the flea and is clearly stating that she will not go to bed with the poet. Following this he tries to tell her that it is cruel and unjust and a sin against God, and what she has done is wrong and there is also nothing wrong with sex before marriage. The poem is set in the 17th century and I think the poet feels very strongly about what he is saying, and takes it very seriously. I also think that the poem works very well with its comparison to the flea, and I think that the author has been very clever in what he has said. Secondly, I would like to talk about 'To his Coy Mistress'. This poem is very much the same as 'The Flea' and has many similarities. Again the poem is based upon a man trying to get a woman to go to bed with him, and is too set in the 17th century. The poem is split into three stanzas and each of them differs from the next, although still trying to get across the same message. In the first verse the poet is trying to flatter the woman by using complimentary language and words such as, "a hundred years should go to pra... ...s he proves to be less than adequate ' shimmying in & out every other day as though he owned the place'. He shows interest in only one thing and expects her to do all the work and 'weave the means of her own escape'. She is patient and encouraging at first, holding out hope that she might be able to guide him towards something at least a little closer to her idea of what a man should be like. However, he fails completely in this respect and she ends up speechless with frustration and tears herself in two. I think all in all when love is concerned in poetry nowadays it is a bit of a mockery and no one ever takes it that seriously. People think that love is something to be laughed at and never something to be admired. So I think love poems have changed a lot, although there are still some poets who have the right idea.

Saturday, October 12, 2019

Chaucers View of Women Exposed in The Canterbury Tales Essay -- Geoff

Often, the most memorable female characters are those who break out of the stereotypical â€Å"good wife† mold. When an author uses this technique effectively, the woman often carries the story. In Geoffrey Chaucer's Canterbury Tales, he portrays the Wife of Bath, Alison, as a woman who bucks the tradition of her times with her brashness and desire for control. Chaucer effectively presents a woman's point of view and evokes some sympathy for her. In the author's time, much of the literature was devoted to validating the frailties of women. However, in this story, the Wife is a woman who has outlived four of five husbands for â€Å"of five housbodes scoleying† (P50) is she. She holds not her tongue, and says exactly what she thinks, even if she contradicts others, even Jesus. For in the Bible it states that Jesus â€Å"Spak in repreve of the Samaritan:/‘Thou hast yhad five housbondes,' quod he,/‘And that ilke man that now hath thee/Is nat thyn housbonde'† (P16). Despite this quote from the holy writ, the Wife states that ther are no other arguments â€Å"Eek wel I woot he [Jesus] saide that myn housbonde/Sholde lete fader and moder and take me,/But of no nombre mencion made he [Jesus]--/Of bigamye or of octagamye† (P30). She maintains her position and dismisses the one contention in the Bible by stating in relation to the above quote â€Å"Wat that he mente therby [she] can nat sayn,/But that I axe why the fifthe man/Was noon housbonde to the Samaritan?/How manye mighte she han in mar...

Friday, October 11, 2019

The Working Poor and Healthcare

Cydney Skeens F. B. C Ms. Gaines 9 October 2012 Writing Assignment: The Working Poor Poverty can be defined by the necessities and amenities that one does not have in their life. Due to the expectations created by our society, we have a tendency to judge others based on the clothes they wear or the cars they drive, and we automatically assume that those who cannot afford these luxuries are either uneducated, unskilled or a combination of both.We completely disregard the fact that not all people have control of their financial stability and that anything can damage their current state of wealth. Even the wealthiest of families can find themselves making their way to the bottom due to an unfortunate tragedy such as a death in the family or being laid off from a job, both of which are aspects that cannot be predicted or prevented, and the only thing families can do is accept it. The American Myth claims that someone from the humblest of beginnings can achieve success, but this statement could not be more false.Although a major cause of poverty is financial trouble, a key component that factors in is how the past affects the future. Those who come from troubled beginnings often lead a life of poor behavior and bad decision making skills. Some even work their lives away and still continue to struggle financially, mainly because they had no foundation to build upon due to the fact that they had to start from the absolute bottom. A popular topic of discussion commonly found in politics is the Health Care Reform of 2013-2018. This legislation requires that â€Å"all U.S citizens, with limited expectations, have health insurance coverage and establish the State Exchanges that will make available standardized plan offerings for individuals and certain employers†. The legislation also states that penalties will be assessed to those who are not covered (Banyan LLC). As for the individuals and families who cannot afford it, their financial hardships label them as an exception to those consequences (Banyan LLC). Specifically in the state of Arkansas, many consider President Barack Obama’s health care plan as â€Å"politically toxic†. On August 18th 2012,Governor Mike Beebe spoke at the Democratic Party of Arkansas and openly admitted that, although stating in the past that he would have voted against Obama’s health care reform, he now wants to follow through with the plan and help prevent a â€Å"republican takeover†(Press). Seeing that a quarter of the states working population is uninsured, Beebe believes this will benefit the people who work so hard but are still not able to afford the coverage. â€Å"I think it’s good for our people because it’s helping folks that don’t have insurance now that are working their tails off† (Press).If the expanded Medicaid policy passed, coverage would be offered to all citizens that make up to 138 percent of the federal poverty level (Press). Debbie Will hite, a Democratic Consultant in Little Rock, stated â€Å"we are a very poor state, and nobody needs to be told that. We have an incredible population that is undeserved by health care† (Press). When referring back to the American Myth, those who work hard can make it to the top, we can see that it is directly correlated with Health Care here in the state of Arkansas.Considering that Arkansas is a â€Å"poor state†, Governor Mike Beebe clearly points out the fact that although his people are hard-working citizens, many are still unable to afford a comfortable life style. This includes living without the protection of reliable health insurance coverage. In conclusion, I believe that the overall concept of the Health Care Reform coincides and supports my outlook on poverty. Works Cited Banyan LLC. â€Å"Articles. † Article:Health Care Reform 2013 to 2018. N. p. , n. d. Web. 9 Oct. 2012. . Press, Associated. â€Å"In Arkansas, Governor Changes Course on Health Ca re to Help Uninsured, Struggling Democrats. † Washington Post. The Washington Post, 25 Sept. 2012. Web. 09 Oct. 2012. .

Thursday, October 10, 2019

Growing Number of Kindergarten Franchises Essay

The preschool market is the fastest growing sector of the education industry in China presently. Over the span of last seven years, the industry has grown at an annualized rate of 10. 3% from 2006. The industry showcased increasing revenues in the period of 2006-2012, owing to the inflating tuition fees charged by the growing number of the private kindergartens. The enrollment figures have also shown a progressive trend throughout the years, instigated by the growing market presence and awareness about the importance of the pre-primary education amongst masses. Kindergartens in China are responsible for providing both childcare and preschool education to the children aged 3-6 years. The transition of Chinese economy from publicly administered to market-run has put a great impact on the kindergarten market of the country. Private sector funded kindergartens have gained increasing hold over the overall market and had accounted for a dominant share in 2012. Rural areas of China host the maximum of the kindergartens which are primarily run by the education department or are publicly funded. However, with a rising number of private entities adopting the franchised business model to operate in the underpenetrated market of China preschool industry, the urban areas have showcased an increasing share of enrollments over the years. The preschool industry of China is characterized by a high degree of fragmentation with increasing number of players implementing acquisition expansion strategies to build on their market shares. RYB Education, Oriental BabyCare, Gymboree Play and Music are some of the chief brand names operating in the market. Other emerging players include Noah Education holdings, Beijing Hongying Education group, I Love Gym etc. A significant number of publicly led kindergartens also are prominent in China which includes players such as Huijia Kindergarten and Hong Huanlan Education Group. Increasing number of working mothers has led to an increasing demand for the kindergartens in the country. Additionally, the large population base of the country promises an increasing cohort of children aged under- six, which presents huge opportunities for the foreign and domestic investors to attain growing levels of revenues in coming years. Additionally, the talent-based trainings provided in the kindergartens of China, has also welcomed a growing number of children to participate in the preschool programs. However, the trend of bilingual kindergartens is being most prominently witnessed in this sector, stressing the growing importance of early language training, as preferred by parents. The report â€Å"China Pre-primary Education and Childcare Industry Outlook to 2017† provides detailed overview on the preschool industry from various perspectives. The report encloses a comprehensive analysis of the various segments of the market reflecting the present scenario and future growth affected by changing industry dynamics in coming years. Additionally, the report also entails information about the government rules and policies, rational analysis of the macroeconomic factors, along with the competitive landscape of the pre-primary education and childcare industry. The report will help industry consultants, companies and other stakeholders to align their market centric strategies according to ongoing and expected trends in future. For more information on the industry research report please refer to the below mentioned link: http://www. kenresearch. com/education/pre-school-education/china-pre-primary-education-market-research-report/401-99. html.

Wednesday, October 9, 2019

Postmodernism, marketing and the media Essay Example | Topics and Well Written Essays - 2250 words

Postmodernism, marketing and the media - Essay Example The paper "Postmodernism, Marketing and the Media" discusses profound issues behind the post modern marketing era and its influence on modern media and advertising. In this paper there is the broad plane upon which this question is based a detailed answer to this question would be like trying to lock up the entire ocean in one match box but this is what we as marketers do. We try to lock up happiness in a matchbox and will gladly market that given the chance. This is a big bad world of marketing where the entire marketing profession stands accused of crossing ethical boundaries, enticing children and adults alike and using to technology to the point of abuse. Visionaries were looking ahead when they described the post-modern period as one where there would be a growth of tertiary sector and the services industry would boom in the era of multi nationals and a rise in capitalism. However the booming free market would be unable to boast of free speech and democratic values. For Doherty post modernism as phenomena feared human progress and its realities. Other writers have said that this era is a time of uncertainty and doubt and a melting pot of pluralism, democracy and information and consumerism. The marketers have realised that this age has come with its packages of closeness and aids to overcome the physical barriers/social barriers through the media and information technology. Shorter has identified this with â€Å"anonymous intimacy† as people scramble to find emotional depth ... We try to lock up happiness in a matchbox and will gladly market that given the chance. This is a big bad world of marketing where the entire marketing profession stands accused of crossing ethical boundaries, enticing children and adults alike and using to technology to the point of abuse. Welcome to the post-modern marketing era! In this course we were able to discuss the more profound issues behind the post modern marketing era and its influence on modern media and advertising. Visionaries like C. Wright Mills were looking ahead when they described the post-modern period as one where there would be a growth of tertiary sector and the services industry would boom in the era of multi nationals and a rise in capitalism. However the booming free market would be unable to boast of free speech and democratic values in the guise of political and social turmoil. For Doherty (1991) post modernism as phenomena feared human progress and its realities. Other writers have said that this era is a time of uncertainty and doubt (Stacey 1990) and a melting pot of pluralism, democracy and information and consumerism. (Stacey 1990) The marketers have realised that this age has come with its packages of closeness and aids to overcome the physical barriers/social barriers through the media and information technology. Shorter (19 75) has identified this with "anonymous intimacy" as people scramble to find emotional depth due to family ties becoming more distant through TV talk and advice shows and texting and chatting. Technology has blurred the divide between home and work as the internet brings home the world.So are we "what we know" . This is an age of post-modern relativism and pluralism which has replaced the vials of the generally accepted universal

Tuesday, October 8, 2019

Art and architecture Essay Example | Topics and Well Written Essays - 1000 words

Art and architecture - Essay Example This feature of art came with the civilization of humans, and it was dominant among the Middle Eastern Cultures, which included Egypt and Assyria. Actually, they were a development of pictorial images where the aspect of three dimensions was captured in the end products. In America, the art was introduced by the Italian sculptors. Below is a relief sculpture of the famous Mohammed and historical law-givers. This bas type figure is found in the Supreme Court building. The building is based in Washington, DC. Corinthian column Corinthian columns represent some of the oldest Greek architecture. It dates back to the fifth century BC. They came into existence through the inventions of Callimachus, who was a sculptor and architect then in Greece. It is named after Corinth, which is a city in Greece. It is amazing that despite this technology having originated in Greece, it is more advanced and widely used in other parts of the world like Rome, Italy and America than it is used in Greece. A dditionally, among all the orders which had been developed by then, it remains to be the most ornate to date. Basically, it is just a column style which depicts classical orders for architecture, and it has its top decorated with very lavish ornaments as seen from the picture below. The tops have a finishing, which makes them look as flowers and acanthus leaves, and the shaft is grooved but not necessarily always. The ornaments flare outwards. This is the Corinthian column found at the Library of Congress in Washington, DC. Similar style is found at the Supreme Court building. The finishing styles may vary. Dome In its simplest form, a dome can be described as an architectural hemisphere which in most cases forms the roofs of buildings. It is hollow inside and mostly has a polygonal base which holds it strong. Dome structures are very strong, and since times immemorial, they have been used to depict efficiency and strength of architectural designs and structures. Many years ago in t he Middle East, domes were common in modest buildings or tombs of eminent persons houses, but the architecture was accentuated by the Roman Architecture Revolution in temple architecture. Domes technology was further advanced by spread of Christianity. The Muslim influence through the conquest of Greek-Roman Syria also adopted the technology in almost all their structures. The name â€Å"dome† credits the shape of the structure, which is a round-vault. Today, this technology still continues, and in America it was influenced by the ideologies of the Renaissance period. The US Capitol build has a dome on its roof, and it is used to signify the strength of democracy, which the US advocates, and efficiency in the building of the structure. Below is the picture of the Dome of the US Capital. Engaged column This is a very expensive architecture technology. Basically, it is a column that is partially attached to the wall. It can be said to be a â€Å"hemisphere column,† but t he projections vary between a third and a quarter of its diameter. This configuration earns its name, â€Å"the engaged column,† from the aspect of it being engaged to the wall. All over the world, the technology has been used most in cella walls. It is very common in the Roman architecture, mainly being used for ornamental purposes in the architecture. Historically, they were observed in the fifth

Monday, October 7, 2019

A clue about current socialpolitical issue Essay

A clue about current socialpolitical issue - Essay Example work to pass fundamental values and assumption by using one of the protagonists to show the effect drugs have to young people who engage themselves in drug trafficking. Maria Alvarez work at the rose plantation where she could use the little salary she get to support her family. In her ambition to find a well-paying job and the need to get fulfill Maria, she ends up suffering emotional and psychologically. The author has done his research perfectly, and this enables him to know the major thing that is causing young people to engage themselves in drug trafficking. The argument he present in his play depicts a solid reasoning that Joshua possess as his argument were not based on rumors or wishful thinking hence enabled him to present his work on an empirical manner. The author has tried to convince his audiences that poverty is the main factor that is causing young people like Maria to become mules. However, poverty is not necessary the main cause that is making people be mule but greed is also another factor responsible in causing other people like Maria to join drug traffickers. Therefore, Joshua have is jumping to the conclusion without considering other factors like gluttony which some use to became drug traffickers. Despite, poor economic conditions and moral failures of people such as Lucy, Maria and Blanca, political corruption still contributes to an increase in drug traffickers. Many individual have used their economic and political power to facilitate drug trafficking as they used their political power and money to bribe the police. Therefore, the government must also not concentrate on people like Maria but also on those who are harnessing their financially viable and political power to perpetuate the drug

Sunday, October 6, 2019

Opera houset promotion Assignment Example | Topics and Well Written Essays - 500 words - 1

Opera houset promotion - Assignment Example The paper will also explain the various advantages and disadvantages of designing a computer network by utilizing bus topology (BENNETT & OWEN, 2010). One of the oldest examples of computer networking was compute network system which functioned as part of the United States military’s semi automatic ground environment radar systems. However, in 1969, various institutions such as the Stanford Research institute and the university of California initiated computer connections inform of agency project network that later evolved to form the internet. Various types of computer networks have emerged since then including local area connection, home area connections, wide area connection and personal area connection. Various computer networks have been designed to enable file sharing, enable multiplier users to share a single hardware device as well as to facilitate video conferencing and instant messaging (Wilbur, 2010). The laboratory office complex will be made up of a connection of various end systems and devices such as servers and computers that will be connected with each other to facilitate communication within the organization. Networks carry data within large enterprises, small businesses and homes. Our computer network will cover only a small area. The main office will have several computers and several connected networks with the aim of serving a huge number of people. The network will cover the laboratory office complex with a remote fictional site. The network system will have personal computers, interconnections, switches and routers. Personal computers will serve as the network endpoints with a purpose of receiving and sending data. The interconnections will be made up components that will offer means for data to be moved from one point in the network to another point within the network. Various categories will be placed under computer interconnection

Saturday, October 5, 2019

Network Design management (Dissertation) Literature review

Network Design management (Dissertation) - Literature review Example Theoretical framework: OSI reference model: The OSI model (operation systems interconnection) is used to distribute the internal activities of a communications system into a number of layers (Kozierok, 2005). The model distributes the communication system into seven different logical layers where each layer is designed to perform a unique function. The seven layers are given below: Layer 1: The first layer is known as the physical layer. The first layer is used to specify the physical and electrical needs of the device. The physical layer basically provides a connection between the transmission medium i.e. the communication cable and the device itself. Other than that the physical layer sets up the connection with the communicating device, terminates the communication and the conversion of digital data into analogue signals (Kozierok, 2005). Layer 2: The second layer of the OSI model is the data link layer. The data link layer is responsible for detecting any errors that occur at the first level of the device. In addition the data link layer also handles the flow control of the packets of data. The data link layer is divided into two parts the MAC (Media Access Control) layer and the LLC (Logical Link Control) layer. The MAC layer handles all the activities that allow the device to gain permission to access a network and to transmit the data packet. While the LLC layer is responsible for handling the flow control, error checking and flow control of the data packet (Kozierok, 2005). Layer 3: The third layer is called the network layer and it creates virtual paths on which the data packet is transmitted. Moreover the network layer is responsible for congestion control and addressing the packet (Kozierok, 2005). Layer 4: The fourth layer is the transport layer ensures that the entire data packet layer is transferred from the sender’s end to the receiver’s end. Layer 5: The session layer is responsible for establishing sessions between the sender†™s applications and the receiver’s application. Layer 6: The presentation layer encrypts and decrypts the message from the data packet. The application layer transforms the data into a form that the application can understand. The application layer encrypts the data in such a way that data transferred faces no compatibility issues (Kozierok, 2005). Layer 7: The application layer is the layer with which the user has the most interaction. The application layer supports all the user applications and the user’s activities. User authentication, quality of service and privacy are taken into account at this layer (Kozierok, 2005). E-governance engineering methodology: There has been a lot of work and research carried out regarding the performance measurements used within the public sector. Measuring the service quality and performance monitoring are just some of examples where significant progress has been made. However, there always has been an issue of how these factors a re to be integrated with various process of designing and development processes that are regularly used for e-governance projects (Carter et al., 1995). By adopting and implementing the correct methodology the integration of e-governance process and planning and designing services could become a possibility. There have been a

Friday, October 4, 2019

Room division operation managment Assignment Example | Topics and Well Written Essays - 3000 words

Room division operation managment - Assignment Example There has to be a safety policy and safety committee which can give the consultation about health and safety of the organization. The act also stress on free personal protective equipment. But the employees have to make sure that the protective equipments should not be misused. Everybody should take care of self and others responsibly 2. Â   Â   Â  To minimize risk the primary step is to identify all the factors exposed to risk. The room division management has to identify the group of guests or employees who are especially exposed to high risk. Outsiders such as contractor, visitor or just a normal person might also be at risk. That has to be considered as well. Then one has to focus on existing risk control system, even if it is not satisfactory that has to be put into practice. Then evaluation and recording of the probability of an accident occurrence has to be done. Even the worst case should also be taken into account. Stress should be given on situation where the danger is imminent. Then immediately measures and precautions should be taken. Additional risk mitigation controls should be taken in priority. 3. Â   Â   Â  A United Kingdom Act of Parliament, the Data protection act 1998 recognizes the right to privacy as a fundamental right. It is especially applicable in the case of processing personal data. The definition of personal data considers the information that can be used to recognize a living individual. Room division operation rather the hospitality sector itself has the access to a lot of personal data of all the guests. However the freedom of information act 2000 modifies this act. The information about anyone should not be passed to any third party and should be protected from any abuse. Another point is that the website or public information system must not ask for personal data. 4. Â   Â   Â  Maintenance and design is the key tool to increase guest satisfaction. Cleanliness is the first thing that the guests ask from the hotel rooms. The success

Thursday, October 3, 2019

A comparison of three front pages of national daily newspapers Essay Example for Free

A comparison of three front pages of national daily newspapers Essay As I flick through different newspapers, I come across all sorts of different articles and I notice that each newspaper does not contain completely different stories from the next. When comparing these stories, I discover that perhaps some of the information differs, the perspective will change and the style in which each story is written can make the reader think about all sorts of different aspects of the event. Having been given the task of comparing three tabloid newspapers front covers, I bought The Sun, Daily Mail, and the Daily Star all covering an event, which took place on Monday November 12 2001. A jet crashed in New York, America, causing the death of 255 civilians Each of the newspapers are national daily tabloid newspapers, therefore the target audience of all three papers are all quite similar tabloid newspapers tend to target people that are fairly young, perhaps 20-40, people that dont want to know each story in a tremendous amount of detail, but tend to flick through newspapers, picking out and reading sections of articles that interest them. Gossip columns, problem pages, stars lives, television listings etc are usually included in tabloids to interest the target audience. I will now discuss the three newspapers and how they differ from one another. The first newspaper I will be describing the journalistic style of, is The Sun. Reading through the first few paragraphs of this newspaper, descriptive words are used to create the scene in your mind, however, the journalist, Brian Flynn, also cleverly incorporates the most important details of the story, without destroying the image of the incident: Terrified passengers on the jet that crashed in New York yesterday were seen screaming at its windows seconds before they died. This is the opening paragraph of the story. Within the first 21 words, the readers are automatically informed of the event itself, the whereabouts of the crash and also when it took place, and still Flynn is managing to create a picture of the screaming, terrified passengers. It is difficult to discuss how the paragraph lengths fluctuate due to the fact that there are only 4 short paragraphs on the front cover. Each one of them is about the same size, the first summarising the events of November 12th, the second creates a link between the events and those of September 11th, the third giving a little more detail about the airlines and finally the looks at a specific aspect of the event and talks to a witness. The Daily Mail, a middle market paper, on the other hand, takes a very different approach. The most vital facts of the incident were not even discussed until the fifth paragraph, instead the journalist, Daniel Jeffreys, focuses on the impact that the event had on the American people: The shock hit New York like a sudden ice storm, freezing people where they stood. This opening paragraph, in my opinion, is a lot more effective than The Suns. When a person would read the first three paragraphs of this story, a great deal more interest and concern will be created. This is because this is an unusual way of starting, the most important details of the event are usually thrown into the first paragraph, when a person reads this they realise that this article is written like all the others find themselves wanting to read on. Due to the fact a lot of the readers tend to scan read the articles and not probably read every single story, the journalist deliberately uses emotive language to slow the reader down and get them to properly read the article and take in everything the journalist writes. This effect would not be achieved if the events were summarised into short concise sentences. Some of the journalists words are powerful and moving: Their faces, drained of colour It is not typical of a newspaper journalist to write such a thing, but this skilfully forms an image, an image that the audience could easily relate to, therefore I think the use of emotive language makes the readers understand the full impact of the atrocities. When the more important information is mentioned, it is steadily and subtly fed into the story. By the ninth paragraph, all the 5Ws (who, what, when, where, why) and the H (how) had all been explained. I think the journalist has deliberately done this to sustain the readers interest. If all the most information was in the first paragraph the reader would simply skip to the next story because they would be satisfied with what they know. The first three paragraphs are kept short, averaging 16 words in each. After that, the paragraphs get gradually longer, peaking at 43 words towards the end of the article. The readers concentration span will gradually expand during the story, therefore if the longest sentences were used at the very beginning of the story, the reader would loose interest and stop reading straight away, but because the sentence length gradually expand as the story develops, the reader can cope with the information they are receiving. My third source is the Daily Star. This storys beginning is concise and very brief, informing readers of the vital points within the first paragraph. The first four paragraphs, which appear on the front page of the Daily Star, are bullet pointed, each makes a different point, giving us a little more information on the event. This allows the readers to know the main details and gives them the choice to read on. Each of the paragraphs that appear on the front cover, are on average 25 words long. The sentences are kept fairly long; neither the sentence or paragraph lengths dramatically change throughout the part of the story that is on the front cover. On this particular paper, the headline is about 4 times as big as the story, therefore the headline would have to be extremely attention-grabbing, because this is the first thing the purchaser of the newspaper will read. The Stars headline is Terror Returns. I think this is very appropriate, because after the terrorist attacks on America, everyone compared the events of November 12th to those of September 11th. Because the headline is large and bold it is very eye-catching, this means the headline will have to be very effective. The headline is short and simple, but because of this, the two words emphasise the severity and importance of the event.

Wednesday, October 2, 2019

Birds Eye And The UK Frozen Food Industry Marketing Essay

Birds Eye And The UK Frozen Food Industry Marketing Essay INTRODUCTION: Birds Eye Foods Ltd was incorporated in the United Kingdom in 1938 in response to the interest that Robert Lucas, the chairman of Winget Ltd developed in the product while in the USA. On incorporation, it was owned by General foods corporation (their parent company in the USA), Robert Lucas and Chivas and sons Ltd (a British canner and jam maker). Birds Eye was subsequently acquired in March 1943 by Unilever, who identified its potential to serve their current business interests in the three main categories: fish (Mac fisheries), fruits and vegetables (Batchelors peas), and poultry (Poulton Noel Ltd). Their strategy was to grow the business along those 3 areas and to push for global expansion. The dearth of infrastructure and the meticulous needs of quick-freezing implied that to guarantee the quality of their products, Birds Eye had to invest across their entire supply chain and build their own system. In essence, they were geared towards establishing an organisation that was fully integrated from controlling food production (raw materials sourcing, harvesting equipment, production equipment, location and construction of plants) to distribution up to the retailers frozen food cabinet (cold storage, insulated vehicles) via their sister company SPD (Grant, 2010). Birds Eye is considered to be one of the founders of the modern frozen food industry and, is credited with many innovations in food processing, freezing techniques, quality management, vegetable cultivation techniques and harvesting equipments as it sought to secure competitive advantage. Some of the other players in the frozen foods market included: Smedleys (National Canning), Smethurst Ltd, Mudd and Son, etc. From humble beginnings, Birds Eyes market share reached 70% in the 1950s and 1960s. Their RoCE in the same period was highest in the industry, with 16.2% in 1964. However, the 1970s and 1980s ushered in a change in the dynamics of the industry. Falling barriers to entry (blast freezers) led to a reduction in production processes and costs of production, and change in the retail industry (counter-service to self-service and the emergence of large supermarkets/retail chains). The influx of new entrants to different parts of the supply chain (from distribution to marketing) led to the decline of Birds Eyes market share and its profitability; 18.5% market share in 1983. Based on the information given this report seeks to answer the following questions: 1. Why did Birds Eye develop as a vertically integrated producer? 2. In sourcing raw materials, explain why Birds Eye adopted different arrangements for peas, fish, and meat? 3. Why did specialized intermediaries emerge? 4. Did a vertically integrated producer have a competitive advantage over more vertically specialized suppliers of frozen foods during the early 1980s? 5. What should Birds Eye have done in 1979? LITERATURE REVIEW: Corporate level strategy is the conduct of drafting, implementing and evaluating cross-functional decisions that will enable an organization to achieve its long-term objectives. It is the process of specifying the organizations mission, vision and objectives, developing policies and plans, often in terms of projects and programs, which are designed to achieve these objectives and then allocating resources to implement the policies, and plans, projects and programs. Firms can develop strategies that ensures that they have a competitive advantage in the market and this can be done in the following ways Internal development: This is a process where the firm looks within itself and builds up its own resources and capabilities internally. The problem with this approach is that it might take a lot of time to build up the required capacity. Some of the reasons why a firm would want to internally build up its capacity are: they might want to develop product internally to form core competence. they may seek to avoid culture clash with the merging partner. they might be unable to find a suitable acquisition target. Mergers and Acquisition: This is a process where a firm either merges with other firms or out-rightly acquires the firm in question to increase their capacity. Some of the benefits of MA are stated below: Economies of scale: This refers to the situation where a firms cost can be reduced due to expansion. The expansion results in a decrease in per unit cost associated with production. Economies of scope: This is similar to economies of scale but its related to the efficiencies derivable from the production of two different goods together, rather than separately and it can be attributed to the products using common technology or common marketing channel. Create value/Increased revenue or market share: When a firm merges or acquires another firm it is probably a competitor or a firm along its supply chain. Integrations like these help firms to secure their supplies, reduce transaction times and create revenue and savings opportunities across the chain. So the buyer is basically increasing its revenue market share when it takes over another. STRATEGIC ALLIANCES: This is a cooperative relationship between firms involving the sharing of resources in pursuit of common goals. Firms can go into a contract/relationship with another firm in the actualization of its goals. These alliances could be in any of the three forms: Analytical Framework: Birds eye joined the UK frozen food industry when it was novel and stayed on till it became mature and saturated. For strategic reasons Birds Eye opted for a vertically integrated business model as shown in figure 1.0. Given the changes that continued to hit the UK frozen food industry in the time under consideration it was paramount that Birds Eye continued to assess its position in the market relative to other players and emerging factors. For much of the 1950s and 1960s, the barriers to entry were prohibitive enough to restrict the number of players. Factors ranging from the cost of setting up machinery, distribution costs, marketing costs were significant enough to deter other investors. The Porters 5 Forces Analysis shown in figure 2.0 shows how Birds Eye was squeezed from all sides as all the forces worked against them simultaneously: The farmers grew developed the capabilities needed to raise high quality vegetables. Technological innovations reduced the costs of raising and processing food, this led to new entrants. Most entrants couldnt afford massive investments in marketing so they aimed to deliver mainstream or even unbranded foods that will compete on functionality. Changes in the retail industry introduced customers to more options and more savings. The caterers who bought in bulk preferred the basic brands that werent expensive. Verdict = The industry had become saturated and unattractive. The BCG Matrix The BCG matrix helps us to dissect a business into its different component parts and evaluate them objectively on the basis of the state of the market (whether there is growth, low or high) and the firms share of the market (whether low or high). Table 1.0 in the appendix summarises the position of the different aspects of Birds Eyes businesses across its supply chain. On the strength of the analysis and the case we make recommendations in the next section. Recommendation: Birds eye develop as vertically integrated producer for the following reasons: Firstly, adequate infrastructure for deep freezing was absent at the time so Birds Eye had to develop theirs. This warranted them investing across their supply chain. Secondly, Birds Eye needed to control their entire supply chain to guarantee consistent supply of high quality raw materials, and also regular supply of products to customers. Thirdly, they wanted to ensure that all process within the production and supply chain is efficiently optimised. Fourthly, the structure of their supply chain delivered economies of scale that helped to optimize costs. In sourcing raw materials, explain why Birds Eye adopted different arrangements for peas, fish, and meat?: The sourcing arrangements that Birds Eye adopted for the different raw materials was dependent: Vegetables: Birds Eye adopted their chosen strategy for vegetables because the seeds, cultivation, fertilization, treatment and harvestation practices available to farmers of the time could not guarantee a high quality final product. The farmers didnt have the equipment to harvest vegetables fast enough for them to be freezed in good time. Fish: Due to the nature of whitefish and where they are found, Birds Eye couldnt control their production. Inability to control their breeding left them with the option of sourcing for the best of the available supplies; buying fish fresh from dock side auctions or buying fishes that were frozen at sea. Between 1965 and 1969 they had a majority stake in a fishing company in a bid to ensure their cod supplies. Meat: Meat was primarily poultry and because this process could be controlled from start to finish Birds Eye acquired poultry farms and subjected them to their strict standards. Why did specialized intermediaries emerge?: The specialized intermediaries in this case refer to the specialist storage, freezing and transportation companies. Some of the reason for their emergence include: The availability of infrastructure: invention of blast freezers: The invention of blast freezers among other technologies made production cheaper and more efficient. This meant most of the costly barriers to entry had disappeared. Diversification to create value and spread risk: Companies who had competitive advantage in a certain segment of food production merely started offering their products in frozen form to enter the growing market. Processing to increase value added: Firms that originated from agricultural cooperative realized that if they added value to their produce they could command more returns on them. Most of the intermediaries were flexible: The intermediaries offered their services on very flexible contractual terms. The costs of building a vertically integrated was high so firms concentrated on one or two parts of the supply chain. Vertically integrated producers: Vertically integrated suppliers were better placed than vertically integrated producers of frozen food in the 1980s. In the early days of the industry owning all aspects of the supply chain was expedient as there was a dearth of infrastructure; firms needed to build competitive advantage on the basis of their products quality and also control their costs so, it was key to own the entire chain. However, the 1980s ushered in new and cheaper technologies that made production cheaper and more efficient. Also, competition grew from more specialized and efficient firms entered the market to compete thereby reducing margins. Therefore, we believe it would have paid Birds Eye more to concentrate on its core capabilities, seek to control its supply entire supply chain by means of long term contracts with firms specialized in areas where it was weak in, instead of owning them. What should Birds Eye have done in 1979?: Having identified that the vertically integrated approach to supply chain management that helped them grow in the 1950s and 1960s was no longer the best (as shown above), Birds Eye should have sold off their under-performing divisions and concentrated on the profitable sections as shown by the BCG matrix in table 1.0. In detail, Birds Eye should have sought to: Divest its physical investment in the fish/meat/seed sourcing, cultivation and harvesting , and instead activate a contractual strategic alliance with the co-operatives. Free up its resources tied up in the distribution business and instead contract the distribution out to other more efficient firms. Among their brands, they should concentrate on the frozen foods that they have a competitive advantage and leave the British grocery segment. Stop cutting prices. Appendix: Figure 1.0: Birds Eye Supply Chain Figure 2.0: Porters 5 forces analysis Portfolio Management Analysis: The BCG Matrix: Table 1.0 HIGH MARKET SHARE LOW LOW MARKET GROWTH HIGH Stars Question Marks Prepared meals Transport Distribution Freezing Processing Cash Cows Frozen fish Frozen meat Storage Dogs Vegetable Fruit